WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Men wanting a healthier scalp and effortless, high-performance styling

WHAT

A DHT-clearing grooming line for thicker hair and versatile looks

WHEN

Daily — during cleansing, conditioning & styling

WHERE

Focus treatments on thinning areas

WHY

Clean, multipurpose products at a great value

WHO

Anyone craving fuller, frizz-free hair

WHAT

Our go-to for wavy & curly types who sometimes style their hair, but often air dry

WHEN

On damp, towel-dried hair

WHERE

All over, but especially the scalp and root area

WHY

A multi-purpose lotion that that provides heat protection and style retention

WHO

Wavy, curly & frizz-prone hair types

WHAT

A trio that smooths, hydrates and tames texture

WHEN

On damp hair before styling for sleek control

WHERE

Shampoo: focus on the scalp area Conditioner & Serum: apply to mids and ends

WHY

Our go-to for a silky, humidity-resistant finish

WHO

Anyone with baby hairs, frizzy bits, static, or unruly pieces that misbehave

WHAT

A weightless crunch-free gel concealer that provides invisible polish and repair

WHEN

As the finishing touch to stay camera ready

WHERE

Hairline, partline or anywhere in need of taming

WHY

It's liquid Photoshop for your hair, turning a mascara wand into a magic wand.

WHO

Anyone who heat styles and wants lasting shape

WHAT

A thermal protection spray with flexible hold and a polished sheen

WHEN

Right before using irons, curlers, or blow dryers

WHERE

Spritz onto dry hair in sections before styling

WHY

Spritz onto dry hair in sections before styling

WHO

Dull hair types in need of intense moisture & shine

WHAT

A light liquid deep conditioning laminate

WHEN

After shampooing, work through damp mids and ends for 7 seconds and rinse

WHERE

On areas most prone to dryness, splits and tangles

WHY

A truly magical treatment that instantly strengthens, hydrates and gives a mirror-like gloss